A capacity crowd of 46,967 braved temperatures in the 30s and intermittent snow flurries to see the visiting New York Rangers edge the Flyers 3-2, when the NHL and Bridgestone Winter Classic came to Citizen’s Bank Park, home of baseball’s Philadelphia Phillies. But little did the capacity crowd know what it took to get that ice onto the ground. Weeks of preparation, hard work, and yes, advertising.
Advertising? Yep. All over the place. And it’s a brilliant way to cover up scaffolding that might be necessary for the “behind the curtain” workings of an event like this.
If you recall, Superior Scaffold wrapped the entire Independence Hall tower in a decorative scrim that would give visitors a rough idea of what the renovated building would look like. And there is really no difference here. BAAM Productions wanted to promote the NHL and sponsor Bridgestone and used the system scaffold carrying the water and chemicals necessary to create the ice down to the field as their billboard. They knew that 46 thousand humans would be walking directly beneath this “Ice Bridge” going to the field, so they put it to good use.
Carefully hidden behind these graphics is the scaffolding that supports the real going’s on. It’s just beautifully wrapped in color graphics.
So when you’ve got scaffold being used in public – why not USE IT – for your advertising or promotional needs. It only makes sense. And Superior Scaffold can help you figure out the best way to do that.
We can create banners, graphics and scrims to almost any configuration to put onto your scaffold project. If the NHL and the NPS can do it – why can’t you?
This is what the stadium looked like in FULL – Action mode.
Superior Builds “Ice Bridge” at 2012 Bridgestone NBC NHL Winter Classic @Citizens Bank Park, Philiadelphia, PA
It’s a big game. Some even say “a holiday tradition“. This year’s game features an intense rivalry between the top two teams in the Atlantic Division as the Philadelphia Flyers and New York Rangers battle outdoors at Citizen’s Bank Park in Philadelphia, home of the Phillies. This is the fifth iteration of the NHL Winter Classic, an event created by both NBC Sports and the NHL.
Superior Scaffold was brought in to build the “Ice Bridge” that spans the fan’s walkway (concourse) down to the rink itself. The scaffolding allows the pipes that bring in the water and chemicals to make the ice to travel safely from the outside of the stadium all the way down to the rink on the inside. It allows the concourse to remain open to fans while still providing the ability to keep the ice flowing.
The scaffold is all wrapped in a decorative scrim with graphics from both teams and sponsors.
You can watch a very cool timelapse of the rink being built here:
NBC’s coverage of the Winter Classic will be hosted by Bob Costas, a 22-time Emmy Award-winner. He will be joined by NBC Sports Group studio analysts Mike Milbury and Jeremy Roenick for coverage on NBC and post-game coverage on NBC Sports Network. NBC’s game coverage will be led by Emmy Award-winner Mike “Doc” Emrick (play-by-play) Eddie Olczyk (analyst), and Pierre McGuire (inside-the-glass reporter).
Last year’s Winter Classic was the most-watched NHL regular-season game in 36 years. The game was watched by 4.5 million viewers.